tinyMCE.init({
            mode: "exact",
            elements: "ctl00_ContentPlaceHolder1_Editor1,ctl00_ContentPlaceHolder1_Editor2,ctl00_ctl00_ContentPlaceHolder1_ContentPlaceHolder1_Editor1",
            theme: "advanced",
            plugins: "inlinepopups,table,advlink,paste",
            theme_advanced_buttons1: "copy,cut,paste,pasteword,separator,bold,italic,underline,separator,link,unlink,separator,justifyright,justifycenter,justifyleft,justifyfull,cleanup,removeformat,code",
            content_css: "/tiny_mce/styles.css",
            theme_advanced_buttons2: "",
            theme_advanced_buttons3: "",
            theme_advanced_toolbar_location: "top",
            theme_advanced_toolbar_align: "right",
            entity_encoding: "none",
//            paste_use_dialog: false,
//            paste_auto_cleanup_on_paste: true,
            //paste_remove_styles: true,
//            paste_convert_middot_lists: false,
//            paste_unindented_list_class: "unindentedList",
//            paste_convert_headers_to_strong: true,
            cleanup_callback: "CustomCleanup",
            language: "he",
            directionalit: "rtl",
            textarea_trigger: "ctl00_ContentPlaceHolder1_Editor1,ctl00_ContentPlaceHolder1_Editor2"
        });



        function CustomCleanup(type, content) {
            switch (type) {
                case "get_from_editor":
                    content = content.replace(/<p>\s*<\/p>/gi, "");
                    content = content.replace(/<p> <\/p>/gi, '');
                    content = content.replace(/<p>[space]<\/p>/gi, '');
                    break;
                case "insert_to_editor":
                    content = content.replace(/“|„|”|«|»/gi, '"');
                    content = content.replace(/<p>\s*<\/p>/gi, "");
                    content = content.replace(/<p> <\/p>/gi, '');
                    content = content.replace(/<p>[space]<\/p>/gi, '');

                    break;
            }
            return content;
        }